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2007, Microsoft over the years from "weak growth" hometowns. In Vista, Xbox, the high-profile lead, Microsoft is preparing a comprehensive business recovery. Microsoft's latest release of the earnings performance impressive: New-quarter sales reached 13.8 billion US dollars, up by 27 percent; operating profit of 5.918 billion US dollars, or even to 32 percent. October 26, Microsoft stock price of the deal topped 36 US dollars mark, a six-year high.
As an annual income over 50 billion US dollars of IT giant, why achieve such high-speed development? How to achieve its business innovation? Recently, the executive editor in chief of the Sun and senior vice president of Microsoft worldwide, Microsoft (China) Company chairman Zhangeqi had in-depth exchanges.
"Transition" steady landing
Main points
Microsoft has three major restructuring, globalization, multi-core multi-platform, software and services industry is the integration of technology integration and application integration, fully in accordance with the Microsoft PC, PC +, PC3 to expand their operations, with the industrial development of the natural tendency to adjust with the transition.
Sun ding: Microsoft has been received by the industry concerned enterprises. Not long ago, we noted that Microsoft's new quarter of the overall positive results, resulting in Microsoft shares hit a 6-year high. Some analysts believe that began a few years ago, "Microsoft's restructuring" highlights the effectiveness of Microsoft emerging from "the growth of middle-aged crisis," you look at how Microsoft's transformation?
Zhang Yaqin: Microsoft's transformation has several aspects: First, enter the multi-core business, multi-platform. Early, Microsoft focused on the desktop PC, subsequent entry into non-PC areas, including mobile phones, TVs, games, and many other platforms, that is, we are talking about three screens (mobile phones, TVs, PC) integration. At the same time, we have available to corporate customers, IT infrastructure, business application platform and client, and many other solutions.Second, software + services model. Microsoft in 2000 raised. NET scheme, the software will gradually develop into a product + service model. This is because some of the software business users want more continuity, more convenient upgrades, and other business users and consumers to give him more concerned about what is the service provided.Third, the trend of globalization. From the operating mode speaking, Microsoft's early development and large-scale business in the United States, Microsoft in the United States and outside the business accounted for more than half of research and development has become increasingly globalized, and culture has become increasingly globalized. Microsoft is not a United States company, it is a global company, in China, it is a Chinese company.
Sun ding: Microsoft is considered the transformation of the ICT industry and the trend toward integration of the result of this integration is not only a technological trend, but also a trend of application. How are we going to be interpreted?
Zhang Yaqin: integration is a general trend, the product will be more and more likely to form, but it is integrated technical content: First, the digital content. In a simulated era, each system is used in different ways to show content, and now with a unified approach to digital technology and performance content. Second, the IP. No matter what kind of networks and platforms, and ultimately the IP can be used to connect together. In this sense, the integration of industrial products is not integration, but the convergence of technologies, and application integration.
In addition, the development of the Internet also has four different levels: evolution of the Internet from IPV4 to IPV6; Internet tablecloths built after a large number of worldwide data centers, servers, storage equipment; Internet front-end platform has diversified trend, from the PC, mobile phones, game consoles, televisions to appliances, as long as there are places, the smart, intelligent can be made online Internet applications such as E-mail, video, search has also undergone a great change.
The media often expanded the application of the impact of the neglect of other three areas. In fact, these four aspects of the industry is moving forward at the same time, and ultimately to the user. Because of this, Microsoft in business transformation, it had adopted a more balanced strategy.
For example, in the background storage, the company's data center and servers the fastest growing in the front-end platform, we have a PC platform, mobile platforms, television platform, automotive platform, game platforms, we are still doing the surface of the multi-platform SURFACE; in the application services, MSN, search, network advertisements.
Sun ding: It seems that, today we can not simply be defined as a Microsoft desktop software company, then how should we in the end positioning Microsoft?
Zhang Yaqin: sum up in one sentence, Microsoft is a multi-core, multi-platform, software + services, at the same time, an international, globalization mentality. Microsoft five years ago to do a lot of restructuring, which is still in transition, but we balanced development of the strategic plan has been a very clear.
20 years ago, Bill Gates, that Digital will change human life and the work of the way, and today it has become a reality. In this process, the ever-changing PC form, in the past the desktop, then to a notebook, as long as there is now, there is the power calculation; PC functions in the expansion, it is calculated (Compute), communications (Communication ), control (Control), a platform, it may even become the center of entertainment.
Microsoft's business is entirely in accordance with the PC, PC +, to expand the PC3. In other words terms, Microsoft is with the industrial development of the natural tendency of adjustment and restructuring.
Globalization questions
Main points
Human resources and technology increasingly globalized, and the product is growing regionalization, increasing segmentation of the market, more and more personalized services; Chinese enterprises are in the exploratory stage of globalization, IT can help them first in the enterprise inside of globalization .
Sun set: Microsoft has been talking about you just from an American company into a global company. Well, in this process of transformation, Microsoft what changes have taken place? What globalization has brought to Microsoft What are the advantages?
Zhang Yaqin: Globalization is the trend of the development of the industry. Multinational corporations very important point is that in the global context how best to optimize the integration of its resources, including market resources, operational resources and human resources.
For example, China is now the world's largest pool of IT, IT-related and each of the college graduates about 30 million people, the United States is five times that of India twice. If the business can not take advantage of the innovative talent advantage, there would be no way to compete with the other companies, this is the world of flat an important embodiment of.
However, the world is flat, which is the pool of skills and globalization, and the product is growing regionalization, increasing segmentation of the market, more and more personalized service. So speaking for a multinational companies to China to China, we must understand China's policy. I have recently done one thing, it was conveyed to the 17 Microsoft executives mentioned in the reports, a new point of concern.
Sun ding: I very much agree with your view, globalization important thing is that foreign companies in China to China. Then, in the internationalization of Chinese enterprises and in the process of globalization, it should be about how to avoid the less make detours?
Zhang Yaqin: internationalization, the globalization trend is irreversible. Including like Haier, Lenovo and TCL, Huawei, enterprises are going global, it is relatively short time, it is hard to tell which mode of the most successful, are still groping in.
Globalization will not only sell products in China, not only to optimize resource constraints in the market. For example, Huawei in India there is a software research and development centers, there are still many enterprises in the Silicon Valley R & D done. China's enterprises, the globalization we must first have their own business inside globalization, because you have in the country and other enterprises to competition, and competition in the time to have their own management methods.
In this process, IT plays a very important role, it will bring a global, transparent and rapid communication and decision-making culture. CIO and the enterprise is no longer just the computer, director of the computer center, they assume more and more corporate strategy, IT decision-making catalytic converters on the role of strategic assets is becoming the core of enterprise competitiveness.
Sun ding: Microsoft globalization in the game of chess, China in what position? Microsoft China, in the end is how many business services in the world, how many business services in the domestic market?
Zhang Yaqin: Microsoft in China is the largest outside the United States into the market, and the largest outside the United States R & D base. At present, China is already the Microsoft Microsoft in overseas development in the fastest, largest, but also the most complete body of local companies, and nearly 3,000 software engineers, sales and marketing personnel and industrial cooperation.
Microsoft in China there are two main tasks are: First, pooling global resources and services in China, and the second is China's resources convergence services in the world. China's R & D team more than 80 per cent of the service in the world, including China, can be described as "China 'unwise' create, 'Hui' and the world", of course, I hope that in future the ratio is more specifically targeted at Chinese users and China market; China's market sales team is serving the Chinese market, and they sold the products from pooling the wisdom of the world.
Industry Convergence Innovation
Main points
TNC innovation is part of a national innovation system, only promote China's information industry successful, Microsoft will be successful.
Sun ding: Microsoft United States from a desktop software company, successfully transformed into a global multi-core, multi-platform, software + services companies, innovation is one of the most important driving forces. How do you look at innovation?
Zhang Yaqin: Innovation is a combination of factors, including technological innovation, market model, and management concept innovation.
At present, the innovation has some new trends: faster innovation, and innovation cycles shortened; innovation increasingly variability, particularly in the IT industry, from the mainframe to PC Minicom then, gradually moved toward the the integration of the Internet and communication; innovation is increasingly global in nature.
Microsoft is a platform company, its business model, apart from its own innovation, the industry must promote all aspects of the chain of innovation, including the promotion of partnerships in technology, market model, the concept of management innovation.
Sun ding: Do you think that China's innovation, commitment by the multinational corporations What is the role?
Zhang Yaqin: I think the TNC innovation should be part of a national innovation system. First, the country must be innovative innovative enterprises, enterprises are the main body of innovation; Second, in the wave of globalization, the state-enterprises are watered down, multinational enterprises in China is China; Third, Chinese companies can be full use of multinational companies to the global changes in the company of cooperation and innovation opportunities, integration of global resources, the realization of local innovation.
In recent years, Microsoft and China's joint innovation in the industry has accumulated some experience. The first is investment. We are soft in the international wave of international, DHC, Sichuan Changhong, and other enterprises, a strategic investment for the future, we will be in different enterprises invested at least 100 million US dollars, the leading domestic enterprises to expand the joint innovation scale. This was followed by the nurturing of talent. We have with the State Development and Reform Commission to train 10,000 software professionals; the next five years, the architect of Microsoft's commitment to training and project management staff will reach 80,000 people. Finally, there is close co-operation with partners, and promote the sharing of innovative achievements. To date, Microsoft has more than 4,000 partners and the establishment of a good, stable and win-win cooperation.
2007 Microsoft working with partners to build eco-system, which is expected to China's software industry has created more than 15.4 billion US dollars worth. In other words, Microsoft China, and earned one yuan, partners will earn 16.89 yuan. Facts have proved that Microsoft's innovation inevitable and China's information industry, integration, only the success of China's information industry, Microsoft can be successful.
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Posted by suosu on 2008-02-01 23:51:42 | Rating: | Views: 21
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