Blogging is becoming crucial to the business world, just as internet is to the marketplace. So where do you start? Honestly I couldn't tell you. It can potentially raise your market share and profit by getting to a sector of the market that has not been reached yet. BUT you must be careful because blogging could hurt your business if not done correctly. You can NOT have some youngster blogging about whatever he knows about the company. It must be someone who has knowledge of the company and can speak to the audience in a way that will catch them, not turn them away. It can be risky, but for the most part it is an excellent way to get the word out on your product or service, so go for it.