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Google looking at privacy protections for users

"A SIGGRAPH attendee talks on a cell phone as he views a display of Google Maps at SIGGRAPH 2007 in San Diego"
2007-09-27 19:30:51

WASHINGTON (Reuters) - Google Inc <GOOG.O> told Senate lawmakers on Thursday the company is pursuing new technologies to protect the privacy of Internet users as it seeks to assuage privacy concerns about its acquisition of advertising company DoubleClick Inc.

Google's chief legal officer, David Drummond, testified that the company is looking at the Internet display advertising business with a "fresh eye and evaluating whether changes can be made to innovate on user privacy in this space."

In his testimony. Drummond also sought to address antitrust concerns about the deal, describing it as pro-competitive.

(Reporting by Peter Kaplan)

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