By Kate Holton
LONDON (Reuters) - Britain's music and film industries
launched a fight back against online piracy on Thursday,
persuading the six biggest Internet providers to send warning
letters to those suspected of illegal file-sharing.
Some 6 million Britons are thought to engage in illegal
file-sharing each year and the trend has cost the music and
film industries millions in lost revenue.
ISPs had previously argued they were mere conduits and not
responsible for content. But they agreed to the deal after the
British government said it would impose legislation if they did
not work to curb illegal file-sharing.
Analysts said the plan would likely scare off younger users
of illegal sites, who download content often without their
parent's knowledge, but would need to be just the first step in
an escalating battle.
"You could quite easily wipe off a million people from
illegal file sharing sites in the UK, and if that is achieved,
then that would be one of the largest single successes ever
against file sharing," Jupiter analyst Mark Mulligan told
Reuters.
"But that will not be enough."
The plan follows moves by France to engage Internet service
providers in tackling copyright infringement on their networks
and as countries such as Australia, Denmark, Japan and New
Zealand launch similar discussions.
SIGNIFICANT STEP
Under the deal drawn up by the government, Virgin Media
<VMED.O>, BSkyB <BSY.L>, Carphone Warehouse <CPW.L>, BT <BT.L>,
Orange <FTE.PA> and Tiscali <TIS.MI> have agreed to work
towards a "significant reduction" in the illegal sharing of
content.
They will send letters to prolific illegal downloaders each
week under a three-month trial, warning them that they are
being monitored.
The ISPs and rights holders will then work together with
the media regulator Ofcom to come up with a Code of Practice on
how to act if this does not work.
Options could include a three-strikes-and-you're-out
warning, traffic shaping to slow access for those who are
either illegally uploading or downloading, or filtering to
prevent illegal tracks from being downloaded.
The content industries will also work to educate consumers
about illegal downloading and further develop a range of legal
services in addition to their previous approach of suing those
who engaged in illegally downloading files.
"The UK agreement is a big step towards reaching a solution
to online piracy, and it shows that the process of engaging
ISPs that was set in motion in France last year is gathering
real momentum internationally," said John Kennedy, the head of
the IFPI body which oversees the music industry.
The UK Film Council also welcomed the announcement as a
significant first step.
Music companies have been trying desperately to boost
digital sales in recent years following the growth of Internet
piracy which has cut into CD sales.
A host of downloading services have developed on the
Internet in recent years, with the most successful being
Apple's <AAPL.O> iTunes with over 70 percent of the digital
music market. But the government has said it would still like
to see more choice.
BSkyB announced a subscription music service just this week
and other ISPs are also working on new downloading services.
(Editing by Louise Ireland/Elaine Hardcastle)