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After a website is optimized for the search engines, some creative marketing can effortlessly be carried out to assist drive new traffic to your website. Many high traffic entertainment/humor web sites use funny videos that are viewed for free by website visitors. Actually, many of these viral video clips which are sent all over the world via e-mail originated from these websites.

The only down side to beginning a funny videos website is the initial price to build it, and ongoing update expenses, coupled with the bandwidth these web sites consume, which can cost between $100-$1000/month just for hosting on a dedicated server. This is simply because these funny videos websites have hundreds or even thousands of downloadable videos available, and every time one is viewed there's a sizable amount of bandwidth consumed.

How to drive visitors to your website using funny videos

So how do you take the concept from the funny videos platform and apply it to your own web site? Webmasters can easily incorporate this creative advertising technique into their own eCommerce websites.

Consider it this way. Most eCommerce websites have 1 primary function: To sell a product. The key to success with an eCommerce web site would be to rank high in the search engines and be discovered by somebody searching for a item. Often times when a customer visits an eCommerce site, he or she sees the same basic format. There's a nice searching home page with an overview of the company and item line, and some pictures of featured products. Then the customer can find links to other product pages as well, or do a search for a product by keyword.

But to obtain the customer to come back to your website and purchase much more products, there must be some thing that sets you apart from your competition. How can this be done? There are two efficient techniques to achieve this. In a nutshell, adding video media will bring a entire new dimension to your website to help drive new visitors and gain repeat visitors.

Within the case of an entertainment web site, the funny videos are the catalyst that drives the repeat traffic to the web site. In the case of an eCommerce web site, you can add videos to your pages that blend with the theme of a specific product.

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For example, if you sell fishing gear, then you are able to add the funny video of the reporter in Mexico who was floating down the river, only to be repeatedly pummeled by hundreds of fish that were jumping at his spotlight into the boat. That ought to get a laugh from your customer, and give them some thing to feel great about whilst they're searching at your product inventory. It is type of like a bakery. Whenever you walk into a bakery, you're almost always enticed to purchase some thing. It makes you feel great. Nicely on the internet, you unfortunately do not have the choice of smelling what you see. But adding funny media can arouse other senses in a customer and make their shopping expertise much more enjoyable.

Another fantastic way to help marketplace your item is by creating 'how to' videos for your products. For instance, if you sell goods for sailboats, you can make a series of short 'knot-tying' videos, and feature a various type of video on each item page. This may be done effortlessly having a digital camera that records video clips.

Here is how you can accomplish this:
1.Initial, set up an region where you camera is on a tripod or table.
two.Next, make certain you have a good backdrop for the video clips. You would like to use an area that makes the action within the video stand out.
3.Then record the video. Within the case of knot-tying, you can write a script prior to hand and narrate the video as you're tying every knot for the camera.
four.Then download your video clip to your computer. You are able to also modify the size of your video with any video editing shareware tool.
five.Simply upload the video clip to your web site and link to it with a descriptive title. That is it.

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One concept to create this effective is add one knot-tying clip to each item page. This will not just make the customer want to go to every page, but it keeps them thinking about your website.

There's 1 much more essential point to think about. You need to present the training clips so they are most efficient. To do this, be sure and location them in a prominent area on every page so they are able to be observed. And add a number of lines of text under the video link with a description of the video and key phrases that someone might discover whilst searching. For instance you are able to tag the video link with 'Instructional Video On How to Tie An Angler's Knot'.

Then lastly, you can produce a separate webpage having a 'video directory' of all your videos. You would like to also have search engine friendly keywords on this page also. Then add a link to your directory page from your other pages, especially your index page.

These suggestions will assist your website stand out from the competition. Merely by adding a couple of funny videos to your website, or some informative training videos that you can effortlessly produce from your house or office, you have added a creative marketing edge that goes beyond optimization.