Thoughts.com Blogs - Link Popularity

Link Popularity is a measure of the quantity and quality of other wesite that link to a specific site on the world wide web.It is an example of the move by search engines towards off-the-page-criteria to determine quality content.In theory,off-the-page-criteria adds the aspect of impartiality to search engine rankings.Link populaity plays an important role in the visibility of a web site among the top of the search results.

Link popularity assumes that not all inbound link are equal.For example,an inbound link from a major dirctory carries more weight than an inbound link from an abscure personal home page.

Page Rank Dose Not Equal Link Papularity
It's important to note that Google Page Rank is not the same thig as link popularity.PR actually a subset of link popularity.Whereas PR focuses strictly on the quantity and popularity of links,link popularity adds a "quality factor"into the eqution.Unfortunatly,many people mistakenly use the trems "Link Popularity" and "Page Rank" interchangeably,which has served to confuse the issue further.

All major search engine place some emphasis on link popularity in their ranking algorithms.There appear to be Two main types of link that work best to increase your link popularity:link from other sites focus on the same keyword phrases your site focues on,and link form relevant categories in major directories and industry-specific portals.

Improve Link Popularity in Some Easy Steps
*It's time to improve you link popularity
*Budget time for link building
*Establish realistic link goals
*Develop internal management support
*Link popularity is all about quality
*Develop a relationship with a site
*Get dirctory listings
*Link building alternatives
*Relevant categories
*Quality and quality of inbound links
*The link text is related to the theme of the page
*Page rank

How To Buidl Your Link Popularity
The emphasis on link popularity makes two things even more important than what they have been.The frist is,as always,content.Good content ensures that other webmaster link to your site just because they thik it's a valuable resource to their visitors - giving your traffic from the link,and a boost in your search engine rating too!The second thing is reciprocal links.they will also have a "double effect",increasing your visitors from the link and from search engines.The more link you have pointing your site,the better.