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 Axe Me If I Am Obsessed--Axe Body Product Ads
I have to express my obsession or undeniable fascination with the commercials for Axe body products(formerly also known as "Tag"). Not since Sprite advertised with such a genius ad as the slug movie campaign("Ok, what have we got?...slug taco...slug on a stick...what about the script?...nothing yet, but we can bang out something in an hour") has a commercial line-up won me over. I bow to the genius of Axe.

Here is a brief history from memory...

The first commercials had a blonde spraying a mannequin with the body spray(I think it was the Phoenix scent) and then getting all crazy from it. [What the heck does a legendary firebird smell like?]
www.visit4info.com/sitecontent/LG/fullZZZZZZTVCXX0316164752P IC.jpg

Then there was the guy at the grocery store who tested some on himself before every woman of every culture was piling on top of him. And, they work in the nice touches of sound effects featuring a sniff and a woman moaning briefly as the tag line reads "you have been warned" or "we warned you".

After that(or maybe before...I forget) there were a few scary ones with weird voice changes including a guy on a bike who rides past a girl and then goes back again backwards. It was featuring the new scent with the good/evil dragons entwined on the bottle. Scary stuff and turned me off for a moment.

Then came the guy on the beach doing Tai Chi or something while some crazy island music chants away. And, then hordes of bikini-clad women charge across the beach toward him...ending with an overhead shot of him about to be swarmed by hundreds.

After that came the guy who sprays himself and falls with a blonde down a hill while making out before crossing a tomato garden where a lovely brunette woman gets rolled up with them before stopping on a road side and licking her tomato-slathered lips. They continue to roll and overturn a truck with some kind of soap(I think it was the Axe body wash debut) in it which causes such a lather in the ocean water they fall into. The message at the end talks about "how dirty guys get clean".

I recall one or two involving a guy dating a girl and meeting her parents.  The mom (and dad?) have an unusual reaction to the spray smell.  There was a branch of the ad campaign said to supply more "bom chika wah wah". [I believe these were still under the Tag name?]www.thirdwayblog.com/images/400/Tag%20Body%20Spray%201.jpg

Next, there were the odd, less-inspired ones with the nice-looking brunette sitting or standing in a white setting while talking about how she likes the smell of men(with Axe).

Then recently they started showing the one with the guy who's running late for a date who has to spray and smack himself against the wall and door to crack off his old stinky self. A bit creepy/odd, but effectively creative.

And, most recently, I see this one with the curly haired guy picturing women in swimwear as he walks past them before spraying himself and having a stare-down with a snake-eyed brunette. She then turns--upon getting a wiff--and sees him in tiger-striped underwear. [I just personally want to say that I found the women more attractive in their day clothes:P Isn't that strange? But true. Because they looked a bit "skanky" in swimsuits--especially the redhead with the dangle earrings.]

Anyone else find these commercials brilliant? What do you think of them individually? Am I forgetting any?  Do I have two different company's products mixed together?
    Posted by brainstormer on 2008-04-12 20:08:26 | Rating: | Views: 265
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Sorry to say I've never seen any of these! Maybe I just don't watch enough tv. ty
Posted by  dreampower  on 2008-04-12 20:45:07 
  
lol no i think there all from axe. my favorite is the "bomchikawawa" ones lol.

they actually do smell pretty good though :P :)
Posted by  ineed_peace  on 2008-04-12 22:58:43 
  
I love the one with guy spraying himself with Axe then out of no where this female charges him like he is the quarter back or he took the last pair of high shoes in her size. LoL!!!
Posted by  Nubian  on 2008-04-13 01:24:06 
  
definitely very creative & brilliant in the sense that they would most certainly catch the attention of the demographic they were going for. afterall, what male between the ages of 13 & 30 *doesn't* want women falling at his feet? hahaha

i never saw the weird ones for the 'double dragon' scent or the newer one where the guy cracks out of his 'dirty' self (sounds very interesting) but could see the rest of them play out in my head as you wrote about them.

i must admit tho, those axe sprays do smell pretty damn good. hahaha
Posted by  foxx_flie  on 2008-04-15 12:29:00 
  
oh shoot! haha just read nubian's comment! forgot about that one... i liked that one too. short, sweet & to the point haha the others have a tendency to be a bit drawn out until they've aired a few weeks and are inevitably shortened by either the axe company or the network they air on (i'm not sure who makes that decision)
Posted by  foxx_flie  on 2008-04-15 12:30:31 
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brainstormer
Warmsydov, Alaska, United States

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