I dug around a little recently because I had to see how many small time web designers really knew how to help optimize websites for search engines.Sacramento SEO By small time I don't mean most people less talented than large firms, but really just free lancers and localized firms - because some local people I found put some of the large firms to shame when it comes to talent.)


1. What code does one use?

No technical people probably don't fully understand much about code. That's acceptable. Here's a quick break down. EzineArticles is stored for a computer called a server that's attached to the internet. When you access the web page, you use an internet browser which is known as a client. The client submits a request to your server which serves up files. Some of these data files are interpreted and made by the server, while others are manipulated by way of the client. Both the browser along with the server determine what's displayed on the screen.

When a search engine crawls EzineArticles, it doesn't make use of a browser. Any files which might be executed on the client's aspect aren't run. It's that they don't exist to help Google. A lot involving websites are coded using mainly client side scripts - JavaScript and Flash. Javascript is run with the browser, Flash is run as a result of an additional program you have to download. A lot of images is a problem too. Though these images are generally accessed and visible to locate engines, search bots only depend upon text to make sensation of what they're viewing. I've seen entire web pages built using image files; it makes me cringe.

Your freelance web designer should be using HTML, PHP, or maybe a language that outputs static words documents whenever they're accessed to the server. If they're not necessarily, your website can't end up optimized for search.

two. Will you submit my site to find engines?

Usually there are some services that charge you a nice n amount of money to submit to yahoo. Though a sitemap confirmed with Google, Yahoo, or Bing will trigger faster updates of search search engine spiders, it doesn't do much to raise your individual standing on results pages. If someone tries distribute you these files for an SEO strategy, you ought to be a little concerned.

4. What standards do people follow?

A web designer worth their salt are able to answer this one with out a problem. Your solid designer will explain they have valid CSS (typically version 2) and an valid HTML. The W3C, or the internet Consortium, is an organization of people who discuss best practices for information on the internet. They've come up using recommendations/standards for how HTML (text message) and CSS (styles) should be formatted. At the very least you want a standards compliant designer because several jumbled code can actually confuse search engines like yahoo or slow them off. Being standards compliant will slow up the time it takes to load your page and slow up the risk that your page can look funky on other browsers. Both of those are good for retaining visitors and page speed can certainly help your rankings.