Bryan Ferry is the latest star to appear in the “Carlsberg don’t do…but if they did” campaign, with the brewer’s new TV ad focusing on karaoke. The latest TV campaign, created by ad agency Saatchi & Saatchi, is set to break tonight during the Big Brother eviction show on Channel 4.The TV ad, which uses 25,000 extras, opens with three lads arriving by helicopter to the backstage area of a packed festival arena where they are treated like famous rock stars - complete with back massages.They end up signing autographs for Bryan Ferry - who disappears into a dressing room with the sign “support act”.The lads go out onto stage in front of 25,000 fans and launch into a dodgy version of Martha and the Vandellas’ Dancing in the Street.It is then revealed that the boys are singing from a karaoke machine with a chorus provided by Carlsberg backing singers.The ad closes with the voiceover “Carlsberg don’t do karaoke nights, but if they did, they would probably be the best karaoke nights in the world.”Earlier this year, Marks & Spencer dropped Ferry from its menswear advertising campaign, reportedly because of claims he had made pro-Nazi comments.In June, the Daily Mirror, which wrote the story claiming that the singer had been “singing the praises of the Nazis”,apologised to Bryan Ferry , admitting the article was not true.
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